The owner was launching and needed a digital presence that matched the seriousness of the work. Coatings is a trade where customers want to see you know what you're doing before they let you into their garage or shop floor.
· SIGNAL
30.23°N
93.22°W
LIVE
DOSSIER · 2025 – 2026
Three sites.
Three sites.
Honest
case studies.
Arachne is new. I'm being up front about that. These are the projects that have shipped so far. The numbers below are the ones I can actually back up, and the ones I'm still collecting, I'm marking as such.
· SECTOR 01 / INDEX THREE LIVE · TWO REFRESH · ONE BUILD
The
three.
Two refreshes and a build from scratch. The newest one is Loftin, shipped earlier this year.
· CASE STUDY / 01 — REFRESH
Loftin Law Group
Established law firm. WordPress site quietly aging since 2019. Real content underneath, broken chassis on top.
LAW FIRM WORDPRESS REPLACE LOCAL SEO REFRESH
The situation
The content was solid. They'd put real work into writing about their practice areas, and clients found the page they needed once they got there. Getting there was the problem. Seven-second load times on a phone. Plugins layered onto plugins. A visual design that looked five years older than it was.
What I did
A refresh, not a rebuild. The content they'd written stayed where it was working. I rewrote the sections that weren't earning their place — the home page, the about, anything that read like a placeholder. The whole site moved to a faster foundation. The visual design caught up to the year. The mobile experience went from compromise to default.
Outcomes
Numbers in progress — collecting 90-day post-launch data. Load-time delta and Lighthouse scores ready to share on the call.
“
The old site took seven seconds to load on my phone and looked like someone built it in 2019, because someone did. The new one feels like us.
JL Jenna Loftin · Partner, Loftin Law Group
The situation
Title companies sit at a specific trust junction. Clients are usually mid real-estate transaction, looking the firm up on a phone in a parking lot, trying to confirm this is a legitimate operation before they wire money. The old site didn't help. Looked dated. Felt slow. Asked the visitor to do too much work to figure out the company was real.
What I did
Same approach as Loftin. Keep what worked, rewrite what didn't, rebuild the foundation. The redesign was tuned to communicate one thing in under five seconds: we're professional, we're careful, your closing will not be the problem. Mobile load time cut, contact pathways tightened, schema added so Google actually shows the right phone number.
Outcomes
Performance delta available on the call. Asking the team about any change in inbound calls and "are you legit?" questions — that's the metric that matters here, but it's not in analytics.
· CASE STUDY / 02 — REFRESH
Armor Title Company
Established title company. Same template problem as Loftin — content that mostly worked, presentation that didn't.
TITLE CO WORDPRESS REPLACE TRUST DESIGN REFRESH
· CASE STUDY / 03 — NEW BUILD + LIVE
Pour Bros
Coating.
Brand-new trades business, no existing site. The clearest test of what an Arachne build can do for a launch.
TRADES FROM SCRATCH GMB LAUNCH SERVICE-AREA SEO
Full build from a blank page. Wrote the copy with the owner. Designed around photos of actual jobs, no stock imagery. Built service-area pages for the specific towns Pour Bros would serve, then set up the Google Business Profile from scratch, verified the address, populated the photos, and submitted the sitemap.
The most interesting story of the three — the only case where you can clearly say "these customers exist because of the site." Asking the owner about first-90-day form submissions and inbound calls — full breakdown on the call.
· SECTOR 02 / NEXT Q3 2026 INTAKE · 3 SLOTS
More
coming.
Arachne is taking on three more projects this quarter. There's room for one of them to be yours.
Start a project · REFERENCE CALLS · ON REQUEST
Want to talk to one of these clients?
Ask. I'll connect you with Jenna at Loftin, the Armor team, or the Pour Bros owner. No script, no warmup, just a real conversation about working together.