MILESTONE / 01+ DAY 08
Layouts.
Hero, services, contact, and one full template built. You see how the site reads at full speed for the first time.
· SIGNAL
30.23°N
93.22°W
LIVE
HOW THE WORK RUNS
Predictable
Predictable
is the
point.
Most clients ask what they're signing up for. Here's the calendar, with no euphemisms. Four weeks from the first call to a live site you control. Same shape every time.
· SECTOR 01 / TIMELINE FOUR WEEKS · CALL TO LIVE
Four
weeks.
One week to talk and scope. One to write. One to design and build. One to launch and hand off. Some projects run a week longer; almost none run shorter.
00
The call
You call or email. We talk for 45 minutes about the business, not the website. I look at your current site and Google Business Profile. Proposal in two business days.
Week 00
01
Copy
50% deposit. Then I spend the first week writing every page, every section, every button. You mark up a Google Doc. We talk through anything that needs changing.
Week 01
02
Design and build
Once the copy is locked, I build. Around day 10 you get a working preview link. Real site, real content, real hosting. Two rounds of revisions included.
Week 02
03
Launch
Final 50% before the domain points at the new site. Search Console submitted. Google Business Profile updated. Dashboard URL handed over. 30-day warranty starts the next morning.
Week 03
The 45-minute
call.
Free, no obligation, no charge for the proposal that follows. I'd rather pass on a project that isn't a fit than negotiate one that isn't.
I ask about the business first. What you do. Who your customers are. Where the calls come from now. What the busiest month of the year looks like, and the slowest, and why. Then I pull up your current site and walk through it with you on the line.
By the end of 45 minutes, I either know enough to write you a proposal or I know it isn't a fit. If we're a match, I send a written proposal within two business days. Flat fee, scope in plain English, payment terms.
What helps me on the call
- Roughly how many calls or leads a week you get now
- Cities and parishes you actually serve
- Your current site, if you have one
- What you'd want the new site to do differently
- Your timeline, if you have one
Copy is what makes a site convert. Design is what makes the copy feel professional. Order matters.
Copy
first.
What I'm writing toward
- A 10-second reader knows who you are and where you work
- A 30-second reader knows what you do and what it costs
- The phone number is always one thumb away
- No fluff sentences that could appear on any other site
Most agencies build a pretty design, send you to a wireframe with lorem ipsum in it, and then ask you to write your own copy at the end. That's why most agency sites read like a placeholder someone forgot to replace.
I write yours. Every page, every heading, every form label, every error message. You get a Google Doc on Friday of week one. You mark it up the way you'd mark up a draft contract. We talk on Monday about anything that didn't land.
· WEEK 02 / BUILD AND PREVIEW DAYS 8 · 10 · 14
Build
and preview.
Around day 10 you'll get a link. Real site, real content, real cell-phone speed. Click around. Send a list of what needs to change.
Round one is usually substantive — wording, layout, the order pages appear on the menu. Round two is polish. By the end of week two the site looks the way it'll look at launch.
MILESTONE / 02+ DAY 10
Preview.
Preview URL goes live. All pages, real content, real hosting. Open it on your phone, in a parking lot, on cell data. That's the test.
MILESTONE / 03+ DAY 14
Polish.
Revision round two delivered. Polish only. We schedule the launch.
Launch
and handoff.
The boring, important week. Final payment, domain switch, search engines notified, you handed the keys.
Launch day, what I do
- Point your domain at the new site
- Update your Google Business Profile with the new URL
- Submit the new sitemap to Search Console
- Run the accessibility and performance audit one more time
- Send you the analytics dashboard URL
- Write a short doc on how to edit the things you'll want to edit
30 days after launch
Anything that breaks is on me. No invoice, no questions, same day if I can. After 30 days, you're either on the $40/month care plan or you have my number for anything urgent.
Months 1 through 12
On care, you get a one-page quarterly report. What got visited. Where leads came from. What broke (if anything) and what I fixed. If something needs work, I quote it.
· BOOKING · 3 SLOTS LEFT THIS QUARTER
Ready for week zero?
The first call is 45 minutes, free, and ends with either a proposal or a referral. Same day either way.